They say you should never meet your heroes. But in the case of Jim McEwan, master distiller of Bruichladdich, they could not be more wrong.
On Thursday the 9th of October, in Howrah of all places, I had the great pleasure to meet an absolute legend of the whisky world. His introductory spiel described him as “a man you should move heaven and earth to see”. He himself informed us that after six drams I would be thinking of him as a rock star. That wasn’t true. In my eyes, he was a rock star before I had touched a single drop.
Upon walking into the venue I could have been forgiven for feeling out of place. I was possibly the first person to ever wear a bow tie into the Shoreline Hotel. But I quickly realised I was right where I intended to be after spotting a who’s who of Tasmanian whisky: Tim Duckett. Dean Jackson. Casey and Jane Overeem. Richard Stewart. And of course, Robbie from Lark.
The person we had come to see, however, was from slightly further afield and made his entrance in a style befitting of a master Scottish distiller. Clad in a black suit with Bruichladdich-Blue shirt and tie, he marched into the room to the sound of blaring bagpipes. And there he was, the self-proclaimed ‘cask whisperer’ himself (he confessed he enjoyed talking to his whisky barrels with phrases such as: “you are so beautiful”).
Once our applause had died down, he congratulated the piper, Heath, handing him a dram of Islay’s finest. Upon watching Heath sample the whisky, he commented: “Never have I seen a piper take sips!”
Heath was quick to reply: “I was expecting it to be good!”
Jim laughed and grabbed a bottle to refill the glass and did so – right to the top!
It was a night full of similar banter and hilarious anecdotes providing many laughs for all in attendance. Jim confessed that when he begins nights such as this he doesn’t know what he’s going to say, much like fellow Scotsman, Billy Connolly. Hence, many rambling tangents were followed – and some great stories developed from them.
He began with praise for Tasmania, which filled my heart with pride. He had just attended what he described as his “twentieth tasting in two days” and was impressed with the Lark and Heartwood that he tried. Tasmania, he said, has many similarities with Scotland, and while at first this induced some home sickness, he confessed that after six drams of Lark whisky his pining was miraculously cured. His spiel concluded with the highest praise of all, confirming a belief many Tasmanians hold: “Tasmania is the new Islay”.
The tales continued throughout the night, and we heard the story of how Jim followed his heart to the closed and neglected Bruichladdich distillery and re-employed much of the same crew that used to work there: getting the band back together, Blues Brothers style.
He mentioned how the decision to make gin saved the distillery in financially troubled times, using the “traditional Scottish tactics of bribery and corruption” to convince a fellow gin maker from Birmingham to provide some know-how. ‘The Botanist’ is now a highly regarded product – even by me, the non-gin drinker!
Other stories were less relevant, but just as entertaining. For example the time in the 60s he met psychedelic rock star, Donovan. Donovan had, remarkably, been sent to Islay to get ‘clean’; the result of which was many shouted drams for the locals, and Donovan leaving the island in an ambulance.
There were many, many more tall tales told as the whisky flowed: creative use of Heinz salad cream bottles – and Big Angus’ wellies, tasting notes for Japanese students that were lost in translation, advice for every male present to seek themselves a ‘man-cave’, and of course the knock on the door of Gunta (just after Scotland had defeated England 7-0 in the world cup final).
Perhaps the most poignant of all, however, was Jim’s belief in his community. Bruichladdich employs over 70 people on Islay. Many larger distilleries have no more than 6 staff members. It was that sense of the island coming together that instilled Jim with more pride than anything else he had achieved. I mentioned to him afterwards that of all the distilleries I had been to, Bruichladdich had the best people. “And isn’t that what counts?” he said, clearly chuffed.
The whisky, while not the main attraction of the night, was exceptional. The Laddie Classic was lightly salty, reflecting the conditions in which it was matured, but it was also floral and fruity. The Islay Barley was next, maltier, stronger, and one of Jim’s proudest accomplishments, having been grown, distilled and bottled all on site. “How many distilleries in the world can lay claim to that?” he asked. Redlands’ Dean Jackson just sat quietly.
This was followed by the Black Arts 03.1 – a whisky described by Jim as a “protest whisky”. It was his raised middle finger to the marketing team, to whom he would not reveal its cask types. He challenged us to guess for ourselves. The popular answer was sherry, although he was quick to point out that this was not the sole ingredient. “How many people have actually bought a bottle of sherry in the last six months?” he asked. In the entire room only two people raised their hand. “Sherry is dead in the water. We need to look further”. There were certainly some wine notes in amongst this whisky – it reminded me strongly of the Dalmore Cigar Malt Reserve.
Curiously we then diverged from the tasting order. We moved straight to whisky number five, which was the Port Charlotte 10 Year Old. Named after a long since closed distillery, this whisky was coated in delicious swirling, but not overpowering, peat. There were apricots and other stone fruit flavours to be found and reminded me of Bruichladdich’s neighbour, Kilchoman. Jim told us he tracked down an aged old man who many years in the past had worked at the original Port Charlotte distillery. Upon being asked if he remembered the taste of the whisky, the response was: “Aye aye aye aye aye. Aye aye. Aye aye aye. Aye. It tasted good!”
Whisky number six was the famous Octomore 6.1, the most heavily peated whisky in the world. I must confess to having sampled this dram before and adoring it – although this experience was slightly different to the way I previously tried it. Jim encouraged us to take a generous glug, hold it in our mouths for 30 seconds before swallowing. He compared this sensation to Usain Bolt bursting from the blocks and after trying it, I could understand the analogy.
I must confess that I could not tell you much about whisky number four. At that point in the evening, Jim declared we were to do a highland toast. Left foot on a chair, right foot on the table we enthusiastically repeated many (mispronounced) Gaelic words, waving our glass about (trying not to spill any), before taking a generous swig. Amazingly, even after the quantity of whisky that had been consumed, no glasses (or bones) were broken, much to the relief of the nervous looking bar staff.
The night concluded with a rendition of the Scottish national anthem – or so we thought until the Proclaimers ‘I would walk 500 miles’ blared through the speakers. Jim stood up the front and conducted our raucous chanting.
As the people filtered from the venue at the end of the night, I left enlightened, inspired and thoroughly entertained. Never had the community that accompanies whisky drinking been so apparent in Tasmania. We were united as one, all in awe of a man who we regarded as an idol: the master distiller. However at the same time upon meeting him and discovering how humble and down to earth he was, we were also able to describe him with the highest praise an Australian could give: Jim McEwan is a good bloke.
Wish I had been there. Not just for the whiskey either.
Yeah, it was a great night. You’d have loved Jim!
I’ve shared a number of lovely emails with Jim and the way he has with the written word is exactly as he speaks. True. And… he’s not advertising anything. He’s speaking from the heart. That I can tell you. As approachable as you would hope he would be. I look forward to keeping in touch with Jim. He IS a “rock star” you can talk to.
Hey Mike, great to hear your thoughts. Jim’s a top bloke and it must be great to be able to keep in touch with him. Feel free to communicate any nuggets of information about his whisky adventures!
Keep on waffling,