Posted by: Nick and Ted
With bottle prices soaring and demand never higher, surely it’s time for you – yes you! – to get into the Tasmanian whisky production scene. But hold your horses for a moment son, start up costs for a distillery are astronomical: you’ll need to splash a few hundred grand on stills and equipment, enter into ridiculously expensive rental agreements on a warehouse and only then you can start thinking about the rising cost of ex-fortified wine barrels. Suddenly a spot of homebrew is looking like a far the better option – or perhaps a hobby-shift into bee-keeping.
If only there was a business out there specifically set up to help you produce your own whisky, managing the hands-on aspects while you focus on creating your own unique flavour profile…
Enter White Label, Tasmania’s first contract whisky distillery. It has been specifically set up to provide businesses and start-ups with the opportunity to get distilling without bankrupting themselves trying to manage the setup costs. While many other distilleries may offer contract distilling opportunities, White Label is the only one to specialise in it. As there will never be a ‘White Label’ whisky (Dewars have already claimed that one), there is not an on-shelf brand to build; the focus will be solely on the needs of the client.
The man at the helm is Anthony ‘Sags’ White, a former farmer from Bothwell who cut his distilling teeth at Nant Distillery when the Tasmanian industry was just getting into its stride. While he is happy to cater to his customers’ needs, he is also passionate about making a good product and figuring out each step of the process, claiming “the whole basis of my life is to try to work out why and how things happen and then improve them. I love fixing shit that breaks.”
White Label has created their own house-style of new make spirit, available to customers less interested in the technical factors in brewing and distilling, although clients will also be allowed to put their own spin on things. For example, regular customer Spirit Thief elects to use a different yeast in the fermentation process which results in a subtly different wash, a slightly different feints cut and a very different new make spirit – and both versions are delicious!
The house style is crisp and light with a dash of citrus and perfect for taking on the characters of most cask types, whereas the Spirit Thief is heavier and oilier and ideal for soaking up the flavours of the wine barrels commonly used by the brand.
While Anthony is in charge of the spirit production, he hands over to Jane and Mark Sawford for barrel sourcing from Australia’s best cooperages. They are able to offer everything from traditional ex-bourbon and sherry through to as-yet-untried wine barrels such as Grenache or Mataro. The team will work with the client to source the barrels that will best match the desired flavour profile for the final product. White Label also offers space in their bond stores where they will look after the maturing spirit.
Consultation is a very important part of the whole process general. White Label will try as much as possible to ensure that the product meets the specifications requested while ensuring that the end product will be of the best quality, which they will work through with the client. While White Label will shoulder most of the heavy lifting on the production side of things, the client will have most of the responsibility for things like barrel selection, maturation lengths, branding and marketing. To enable the best chance of success, mentorship from leading industry figures such as Casey Overeem is provided to help overcome the pitfalls and challenges in creating a successful Tasmanian whisky brand.
While Anthony isn’t prepared to compromise the high-quality of his new-make spirit by sticking peated malt or juniper berries into his stills, if there is enough interest and demand White Label is fully prepared to look at future expansion to allow projects that go down a smoky or gin-based route.
So don’t be put off, fellow whisky lovers – the ability to create a single malt whisky is no longer restricted to those who possess their own stills and distilling licence. Whether it’s a chance to start your own brand without breaking the bank or as a speciality gift for high-end businesses, White Label offers an opportunity unique in the local whisky industry. Start your whisky journey with White Label today…